Writing scripts for training videos requires precision, clarity, and an engaging approach to ensure the audience not only understands the material but also retains the information. Whether the video is for employee onboarding, technical tutorials, or professional development, a well-written script sets the foundation for success.
Here’s a step-by-step guide to crafting effective training video scripts.
1. Define the Purpose and Audience
Before writing, understand the goal of the training and the target audience.
- Purpose: What skills or knowledge should the audience gain?
- Audience: What is their current level of knowledge? Are they beginners, intermediate learners, or advanced professionals?
Tip: Tailor the tone, language, and depth of information to suit the audience’s needs.
2. Structure the Script
Training videos thrive on a logical and consistent structure. Break the script into clear sections:
- Introduction: Briefly explain what the video will cover and why it’s important.
- Main Content: Divide the material into bite-sized sections or steps for easier comprehension.
- Summary: Recap key points and provide next steps or resources.
Tip: Use a modular structure so that each section stands alone if needed.
3. Start with an Attention-Grabbing Hook
Begin the video by capturing the viewer’s attention. Use a relatable scenario, a question, or a surprising fact that connects to the training topic.
Example:
“Have you ever wondered why some teams excel while others struggle to meet deadlines? Today, we’ll uncover the secrets to effective project management.”
4. Use Simple and Clear Language
The script should be easy to follow, especially for complex or technical subjects. Avoid jargon unless absolutely necessary and provide explanations when new terms are introduced.
Tip: Write in a conversational tone to make the content more engaging.
5. Incorporate Visual and Verbal Cues
Training videos often include visuals, demonstrations, or on-screen text. Ensure the script aligns with these elements.
- Verbal Cues: Narration should guide viewers through what they see on screen.
- Visual Cues: Describe when and where diagrams, animations, or real-life demonstrations will appear.
Example:
“As you can see on the screen, the dashboard displays key performance indicators. Focus on the top-right corner to find your progress metrics.”
6. Engage the Viewer with Interactivity
If the training video allows for interaction, include questions, prompts, or scenarios that encourage participation.
Example:
“Pause the video here and try logging into the system using the steps we’ve discussed. Once you’re ready, hit play to continue.”
7. Keep it Concise
While training videos should be comprehensive, they also need to respect the viewer’s time. Break lengthy topics into multiple shorter videos if necessary.
Tip: Aim for 5–10 minutes per video to keep attention spans intact.
8. Include a Call-to-Action (CTA)
Encourage viewers to take specific steps after the video. This could be practicing a skill, completing a quiz, or accessing additional resources.
Example:
“Now that you’ve learned the basics, visit our training portal to test your knowledge with a quick quiz.”
9. Test the Script for Flow and Clarity
Read the script aloud to ensure it flows naturally and is easy to follow. Adjust phrasing as needed to maintain clarity and engagement.
Sample Training Video Script
[Scene: A professional workspace with a person seated at a computer]
Narrator (Voiceover):
“Welcome to our introductory training on customer service excellence. In this video, we’ll explore the core principles of effective communication and problem-solving.”
[Scene: Close-up of the computer screen displaying customer feedback]
Narrator (Voiceover):
“Start by understanding the customer’s perspective. Notice the common concerns highlighted in these feedback forms.”
[Scene: Split-screen with an animated checklist on the left and a customer interaction on the right]
Narrator (Voiceover):
“Here are three steps to ensure a positive customer experience:
- Listen actively.
- Acknowledge their concerns.
- Provide clear solutions.”
[Scene: A satisfied customer leaving with a smile]
Narrator (Voiceover):
“By following these steps, you can build trust and foster long-term relationships with your customers.”
[Scene: Company logo and website URL on screen]
Narrator (Voiceover):
“To deepen your understanding, check out our advanced training module at [website link].”
Final Tips for Success
- Visualize: Think of the script as a guide for visuals.
- Collaborate: Work with subject matter experts to ensure accuracy.
- Edit: Refine the script multiple times for clarity and conciseness.
Training video script writing is about balancing education and engagement. With a well-crafted script, your training video can effectively deliver its message and achieve its goals.