Explainer videos have become a powerful tool for businesses to convey complex ideas, showcase products, or explain services in a concise and engaging manner. Writing a script for an explainer video requires creativity, clarity, and an understanding of the target audience. Below are essential steps and tips for crafting compelling explainer video scripts.
1. Understand the Purpose of the Video
Before starting, identify the core goal of the explainer video:
- Is it to educate, inform, or persuade?
- What problem does it solve for the audience?
- How should the viewer feel or act after watching?
2. Know Your Target Audience
Understanding your audience shapes the tone, language, and content of the script.
- Define the audience’s demographics, interests, and challenges.
- Tailor the message to their level of knowledge and preferences.
3. Create a Clear Structure
Introduction
Grab the audience’s attention with a hook.
- State the problem they’re facing.
- Promise a solution your product or service offers.
Body
Explain the solution logically and persuasively.
- Highlight key benefits, not just features.
- Use storytelling or relatable scenarios to connect emotionally.
Call to Action (CTA)
End with a strong CTA.
- Encourage the viewer to take the next step, such as visiting a website or signing up.
4. Keep It Concise and Focused
Explainer videos are typically 60–120 seconds long.
- Limit the word count to approximately 150–200 words per minute.
- Avoid unnecessary details or jargon that could confuse viewers.
5. Use Simple, Conversational Language
Communicate in a way that’s easy to understand.
- Write as though you’re speaking directly to one person.
- Use short sentences and everyday language.
6. Incorporate Visual and Audio Elements
Explainer videos combine visuals, voiceovers, and sound effects.
- Write cues for visual elements, animations, or transitions.
- Sync the tone of the script with the intended voiceover style.
- Example: “As the narrator explains X, show a diagram or animation of Y.”
7. Focus on Benefits Over Features
Explain why the viewer should care.
- Feature-driven: “This software has a built-in scheduler.”
- Benefit-driven: “Save hours of work each week with our built-in scheduler.”
8. Add a Touch of Humor or Creativity
Humor or creative storytelling can make the content memorable.
- Use analogies or metaphors to explain complex concepts.
- Add light humor where appropriate to maintain engagement.
9. Test for Clarity and Flow
Read the script aloud to ensure it sounds natural.
- Remove awkward phrasing or repetitive content.
- Ensure the pacing matches the visuals and keeps the audience engaged.
10. Collaborate with Stakeholders
Work closely with designers, animators, and voiceover artists.
- Share the script and gather feedback on how well it aligns with visuals.
- Adjust the script based on technical feasibility and creative input.
Example of a Simple Explainer Video Script
Introduction
“Have you ever felt overwhelmed by your daily tasks? Imagine a world where everything is perfectly organized and stress-free. [Cue: Busy desk clutter transforms into a clean, organized space.]”
Body
“Our productivity app is designed to streamline your schedule and boost efficiency. With just a few clicks, you can manage tasks, set reminders, and collaborate with your team in real-time. [Cue: Animation showing app features in action.]”
Call to Action
“Ready to take control of your day? Download our app now and experience the difference. [Cue: App logo and download link appear on screen.]”
By combining strategic messaging, creativity, and clarity, you can craft explainer video scripts that effectively capture your audience’s attention and inspire action.