Writing a script that stands out in the competitive entertainment industry requires more than just a good idea—it needs strong storytelling, compelling characters, and a marketable concept. Whether you’re aiming for Hollywood, streaming platforms, or independent film producers, here’s how to craft a script that sells.
1. Start with a Strong Concept
Your script must have a clear, high-concept idea that grabs attention. The best-selling scripts often have:
- A unique premise (something fresh and intriguing).
- A clear genre (action, drama, comedy, horror, etc.).
- Emotional or thematic depth (relatable and engaging).
Example of a high-concept pitch:
“What if a man wakes up every morning with no memory, but his wife leaves him clues to solve his own murder?” (Memento)
2. Write an Attention-Grabbing Logline
A logline is a one-sentence summary of your script. It should:
- Introduce the protagonist.
- Describe their goal.
- Highlight the main conflict.
Example:
“A struggling writer finds an old typewriter that brings his stories to life—but when his horror stories take shape, he must stop his own creations from destroying him.”
3. Structure Your Story Properly
A well-structured script is easier to sell because it’s easier to produce. Follow the three-act structure:
- Act 1 – Setup: Introduce the protagonist, setting, and main conflict.
- Act 2 – Confrontation: The character faces increasing challenges.
- Act 3 – Resolution: The climax and final outcome.
Example of Act 1 in John Wick:
- Introduces John as a retired hitman.
- His dog (a gift from his late wife) is killed.
- Sets up his motivation for revenge.
4. Create Strong, Marketable Characters
Producers want characters who stand out and drive the story. Ensure your characters:
- Have clear goals and motivations.
- Have strengths and flaws that make them relatable.
- Show growth and transformation (character arcs).
Example:
In Breaking Bad, Walter White starts as a meek teacher but gradually transforms into a ruthless drug kingpin.
5. Master Engaging Dialogue
Dialogue should:
- Sound natural and realistic (avoid robotic speech).
- Reveal character personality and background.
- Create tension and subtext rather than stating everything directly.
Example of effective dialogue:
Inglourious Basterds (Hans Landa interrogating a farmer)
Landa’s polite yet unsettling way of speaking builds tension without explicitly threatening the farmer.
6. Keep Your Script Visually Engaging
Since film and TV are visual mediums, show, don’t tell.
- Use action and movement rather than long monologues.
- Describe scenes concisely, avoiding over-detailing.
- Make each scene cinematic—what will excite audiences visually?
7. Follow Industry Standard Formatting
Scripts must follow proper formatting to be taken seriously. Use:
- 12-point Courier font.
- Scene headings (INT. COFFEE SHOP – NIGHT).
- Action descriptions (concise, third-person present tense).
- Dialogue centered under character names.
Use tools like Final Draft, Celtx, or Fade In to format correctly.
8. Write a Killer Opening Scene
Your opening scene should hook the reader instantly. It can:
- Introduce an intriguing character.
- Present a dramatic situation.
- Pose a mystery or unanswered question.
Example:
In The Dark Knight, the Joker’s heist scene immediately establishes his intelligence and unpredictability.
9. Create a Satisfying Ending
A strong ending leaves a lasting impression.
- Wrap up character arcs logically.
- Deliver an emotional punch (joy, sadness, shock).
- Leave room for interpretation or sequels (if applicable).
10. Know Your Market and Audience
Not all scripts sell the same way. Consider:
- Is it high-budget or indie-friendly?
- Does it fit current trends? (e.g., streaming platforms favor strong character-driven dramas.)
- Who are the ideal studios or networks?
Do research on what studios and producers are currently buying.
11. Write a Strong Pitch and Treatment
Even the best script won’t sell if you can’t pitch it well.
- Write a one-page synopsis (treatment).
- Be prepared to pitch in 60 seconds (elevator pitch).
- Highlight why it’s unique and sellable.