Google Discover is a personalized content feed that helps users find relevant content based on their interests. Unlike traditional search results, Discover surfaces content proactively, making it a great way to drive organic traffic. Here’s how to optimize your content for Google Discover:
1. Create High-Quality, Engaging Content
Google Discover favors content that is informative, engaging, and provides value. Write evergreen or trending content relevant to your niche. Use a conversational and engaging tone to keep readers hooked. Include fresh insights, data, and unique perspectives to stand out.
2. Use High-Quality, Click-Worthy Images
Visual appeal is crucial for Google Discover. Use high-resolution images (at least 1200px wide). Avoid text-heavy or stock-looking images. Feature compelling, contextual images that match your content. Implement schema markup (max-image-preview:large) to allow Google to display large thumbnails.
3. Craft Attention-Grabbing Headlines
Write clear, compelling headlines without clickbait. Avoid overly salesy or misleading titles. Focus on curiosity-driven and benefit-oriented headlines.
Example:
❌ Lose Weight Fast in 7 Days! (Shocking Results!)
✅ 10 Proven Ways to Lose Weight Naturally & Sustainably
4. Prioritize Mobile Optimization
Most Discover traffic comes from mobile devices. Use a responsive design to ensure a seamless user experience. Improve page speed with lightweight images & optimized code. Avoid intrusive pop-ups that hinder user experience.
5. Publish Regular, Fresh Content
Google favors fresh and updated content. Regularly update old posts with new insights. Cover trending topics within your industry. Experiment with various content formats (lists, how-tos, infographics).
6. Leverage E-A-T (Expertise, Authoritativeness, Trustworthiness)
Google Discover prioritizes trustworthy content from authoritative sources. Showcase expertise by including author bios and credentials. Link to credible sources and include data-backed insights. Build backlinks to boost domain authority.
7. Optimize for User Engagement & Dwell Time
Use short paragraphs, bullet points, and subheadings for readability. Embed videos, infographics, and interactive elements to keep users engaged. Write a strong meta description to entice clicks.
8. Promote Social Engagement
While Discover isn’t a social media platform, engagement matters. Encourage social shares to increase visibility. Use push notifications and newsletters to drive direct traffic. Create shareable content that resonates with your audience.
9. Avoid Clickbait, Misinformation & Sensationalism
Google penalizes misleading content. Avoid exaggerated claims or misleading images. Ensure accuracy by fact-checking information. Write authentic, user-focused content rather than chasing trends.
10. Monitor Performance with Google Search Console
Use Google Search Console’s Discover report to track clicks & impressions. Analyze which topics perform best and refine your strategy. Identify and fix low-performing pages to boost visibility.